> Connect highly needed talent to living wage jobs by making it easier for employers to find, validate and retain skilful workers while reducing barriers to entry for candidates from non-traditional backgrounds and shorten time to employment.

> Analyze how connectivity platforms and training can improve new employment generation.

> Risk of increased automatization reducing current internal human resources personnel, temporarily increasing unemployment

> Broaden tax base and thus increase social spending: an increase of formal employment will include more tax payers in the system

External risk: >Lag in connection infrastructure in rural areas and the popularization of digital hiring could lead to even further inequalities in unemployment

Drop-off risk: > lack of digital abilities and adoption from companies and users

External risk: >regardless of the existence of the marketplace, Colombia lacks a workforce with the right skills to fulfil certain companies requirements

Execution risk: >Technologies could result confusing for new users, reducing adoption rates

This initiative intends to reduce unemployment through digital solutions.

(Plan Nacional de Desarrollo): Generate services that help people acquire quality jobs, with an emphasis on groups with greater unemployment. Reduce job informality to 41.2%, contribute to connect 2 million job vacancies and reduce unemployment to 7.6%.(17)

(Empleo para la prosperidad): aims at facilitating labour insertion of vulnerable population through the strengthening of their transversal skills and access to employment opportunities.(18)

(Servicio público de empleo): Manages and promotes the Public Employment Services, with a quality approach through the timely and efficient operation of the network of providers in the field of articulation and integration of active labour market policies.(19)

Financial incentives: IDB, Fundación Corona, Prosperidad Social and SECO, led the successful structuring of a social impact bond to transform the way of addressing the challenges of employability in Colombia and achieve greater cost effectiveness of employability projects for difficult to place populations.(19)

Fiscal incentives: Tax and contribution exemption for hiring young professionals for a year (120% reductions in obligatory payments for companies who hire them) (23).

Subsidies: Due to the pandemic, the city of Bogotá will subsidise companies who hire young people, women and adults over 50 years old (24).

(The Law 2010 of 2019 (Law of economic growth)): generates Income tax reduction incentives to those companies that hire young workers who aspire to get their First Job. (20)

(Decree 2365 of 2019): this decree seeks to hire young professionals in public entities to foster public sector careers from an early stage (21).

(Law 1780 of 2016): this law incentivises hiring young professionals by exempting companies from contributing to compensation funds during the first year of the hire (22).

Start-ups such as Catalyte a software engineering services company that uses data science to build technology workforces from non-traditional backgrounds, has raised +60MUSD in VC.(6)

The national government is an important actor promoting reductions in unemployment.

IDB, Fundación Corona, Prosperidad Social and SECO, led the successful structuring of a social impact bond to transform the way of addressing the challenges of employability in Colombia and achieve greater cost effectiveness of employability projects for difficult to place populations.(19)